Are you ready to back a start up!
Goooood day Lion's I trust you're roaring into action and here we are at the end of the week. It has been quite the journey for those following my business start up in the health supplements sector.
A quick overview for those just tuning in. Back in 2020 right before COVID hit I was developing my own gym supplements range. As someone who has been training for over a decade and making my own personal use supplements I decided to take the plunge in turning it into a business.
I have been working with a manufacturer to make this a reality and have finally received my first sample batch.
A few errors so far in relation to the amount of anti caking mix as I am trying to make the product as clean and beneficial as possible. That means no cutters and purer ingredients.
Unfortunately this led to some clumping in the mix even though it had silica pouches inside so we will need to go back to the ingredients mix to fix this problem.
Also the scoop that was put into each mix was... way to big as these ingredients are purer I need a 5g scoop which will give you enough Creatin, Beta Alanine, Caffeine and other awesome pump and muscle development supplements.
While the first batch has been sent back to manufacturer for refinement and further development the next stage shouldn't take that long to get back to me and be retail ready.
There were some additional requirements I needed to add to the back of the logo to meet regulations and legislation and with those minor changes we're back off to the printer.
Not many changes to the front except the addition of Dietary Supplement and I removed the yellow box on top of my logo to make it pop more amongst the white back. Helps it stand out.
Prototype Branding
At the moment we're using stickers to stick onto the pouches for a cost effective way. In future I will be looking to have all the packages pre printed with the design but as we are still developing stickers are an easier way forward if we make an error we can scrap them and get new ones printed.
Due to the larger scoop it was a little more challenging to put the stickers on but with the smaller scoop being added we will be able to lay it flat and stick it on a lot better.
The back prototype went on ok and as you can see there were a lot of changes that needed to be made in order to be retail ready and meet compliance.
I also completely altered the image on the back replacing it with an image of myself which given I am using my own name as my brand having an image of myself is a lot more relevant.
Also I don't need to hide behind someone else image and I am selling myself :)
So here we are Hivians and Lions we're getting ready to launch and things are getting exciting!
If you're interested in buying some off me using HBD let me know, I will need to work our currency as prices will be in AUD so most likely work out better for you guys :)
I have to admit starting your own business is a thrilling experience and one I think everyone should give a try at. Costs have been a little high over the past few years but the investment is worth the experience and knowledge gained thus far.
Happy Friday everyone!
All the images in this article are my own!
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