£50 Million South Africa Tourism Deal Sponsorship With Tottenham Hotspur

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The way the Government is talking the deal is already done. Good for Spurs, but very bad news for South Africa.

Over the last few days the general public in South Africa have heard about an imminent sponsorship deal with Tottenham Hotspur Football club. The deal is for the sleeve of the shirt advertising South Africa as a tourist destination.

Arsenal have a similar type sponsorship with Rwanda costing a reported £30 million per season so this idea is nothing new. A few years back the government thought is was a good idea to spend R22 million on a giant flag which was shouted down before it could happen.

There is no sense of reality spending this type of money as £50 million is 1 Billion Rand when the country is a disaster zone. The president is about to announce a State of Emergency due to the electricity crisis which is all self inflicted.

Self inflicted as in no investment to maintenance costs is ever considered until those important parts of the infrastructure start to break. When things start to break it is already to late to maintain them as they realistically need replacing.

Yesterday we had 10 hours of no power and today we are having 8 hours of power cuts yet the tourism board thinks it is a good idea to attract tourists. The South African infrastructure is crumbling all around us as even the roads are not safe for travel. The National road between Johannesburg and Durban called the N3 I refuse to travel anymore as it is that dangerous having too many close calls on the last journey. I will fly, but I will not do the 5 hour drive and I have an advanced drivers licence.

Crime is on the increase and any tourist would be seen as a soft target like those poor Germans who were hijacked a few months back outside the Kruger Game Park where one tourist was murdered. Things have not changed since then and have deteriorated.

I understand this advertising sponsorship deal is to attract more tourists as they would like to help boost the local travel industry which will boost taxes. Cape Town is the only place tourists will be heading along with a safari as that is what the majority do. The Johannesburg to Cape Town air traffic route is the second busiest in the world and already there are not enough panes due to South African Airways struggling after business rescue. SA is in no condition to increase the tourism industry right now and need to fix all the broken infrastructure before embarrassing South Africa anymore.

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A case of misplaced priorities.

Is it an African thing because we're having it worse here in Nigeria.

Tomorrow, I'm going to write about how our local currency is the current gold and though you have money in your bank, you might still die of hunger.🤦

Definitely not anything new. United also had a deal with Malta and of course City advertise Abu Dhabi as a holiday destination.

What’s different about the SA deal and say Rwanda’s agreement with Arsenal is that most people in this country would not have considered Rwanda as a tourist destination before that campaign. I think most people in the UK at least who would consider going further afield for a holiday would already have a decent idea of what SA has to offer as a destination.

Yes but things have deteriorated over the last 12 months changing what those experiences might be. The East coast sea by Durban is full of E-coli due to human waste not being treated properly and flows directly into the sea. The roads are worsening by the month and the no power thing is huge along with crime which is the worst I have expereinced here so far. I suppose if you are staying in a hotel then the power supply wont be as bad due to them having back up supply. Most places are struggling to survive as it is that bad. The R1 Billion should be going into services or supplying diesel or coal to the power grid. They say they have no money left and this would help for now.

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You are from South Africa!!!! That's a new thing I acknowledged about you.

I agree with your statement that it's bad news for South Africa although I have very little knowledge about it. And almost all countries at the current time are in crisis specially the developing countries.